Brief Biography
Brand marketer and insights strategist with over 12 years of experience leading consumer research to inform brand management, innovation & commercialization, sales, and category management for brands such as Lunchables, Clamato, Kool-Aid, and Dr Pepper.
Fran joined the California State University in 2022 and teaches marketing research, consumer behavior, and research methods at CSULA and CSUN. Prior to that, he taught consumer behavior at Loyola University Chicago and served on the Advisory Board of the MS Marketing Research Program at University of Texas at Arlington.
He has an MBA from the McCombs School of Business at UT Austin and his BA from UC Berkeley.
Research
This person has not added any Research Interests.
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